This Cdrom based interactive study book
is derived from the The Marketing Strategy & Planning
Workbook (Digital Version 2004) by Dr James W. Taylor and
aimed at marketing undergraduates at the University of California – Irvine.
It was the second digital workbook.
Writer|Researcher|Media Content
Dr James W Taylor
Interface|Graphic Designer
Scott
Ludlam, Marjolein
Towler, Stuart Medley
Project Manager | Creative Director | Concept
Developer
Marjolein
Towler
Programmer
Rob Towler-Peel
