This CD-ROM based interactive study book was developed in conjunction with Dr James W Taylor, then Professor of Marketing at California State University – San Luis Obispo. Dr Taylor had written the workbook for print form, but wanted to enrich the learning experience by incorporating many media examples. This lead to the development of the Digital Workbook.

The Marketing Strategy & Planning Workbook (Digital Version 2003 and 2004) by Dr James W. Taylor is the first digital workbook and contains 422 pages of text, specifically designed for on-screen reading, 300 live and relevant Internet links woven into the text, almost a full hour of relevant video segments, 118 exhibits, tables, examples and documents useful to managers, 40 interactive exercises and 30 interactive Marketing Strategy & Planning Pages designed for practicing management skills, 2 Marketing CD-ROM examples, 2 complete Marketing Strategy & Plans developed by MBA classes, 1 complete Marketing Strategy & Plan presentation created by an MBA class and a fully printable (chapter by chapter) version.

Writing | Research | Media Content
Dr James W Taylor

Interface | Graphic Design
Scott Ludlam, Marjolein Towler, Stuart Medley

Project Management | Creative Direction
Concept Development
Marjolein Towler

Programming
Rob Towler-Peel